Wiebke Hungrichhaußen

Brand leadership that moves teams forward through AI-powered workflows.

Portrait of Wiebke Hungrichhaußen, Head of Brand Studio, smiling confidently at her desk

I'm Wiebke Hungrichhaußen, Head of Brand Studio at Celebrate Company. I've spent 16 years in branding and creative leadership, and I'm convinced that AI agents can make creative teams faster today.

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Selected Work

Case studies

Side-by-side comparison of the kartenmacherei website before the rebrand (2022) and after (2025)

01. Brand Relaunch

kartenmacherei

Led the complete CI relaunch of kartenmacherei. Working with an external agency, I developed a new visual concept, and the resulting guideline is now used for AI-generated imagery, giving kartenmacherei, fairparterie, and Rosemood clear visual differentiation.

Illustration showing a design tool on the left, an AI workflow icon in the middle, and a live storefront on the right, with a callout showing time per banner dropping from 40 to 10 minutes

02. AI Agent Workflow

From Figma to CMS

Creating a single banner used to take about 30 minutes, plus another 10 minutes to upload and publish it in the CMS, one banner at a time. I built an agent workflow that creates banner designs in Figma on its own and publishes them straight to the CMS. What used to take 40 minutes per banner now takes about 10. Because the agent can work on multiple banners in parallel, a whole holiday campaign can come together in one go instead of banner by banner.

Wiebke Hungrichhaußen working at her laptop, reviewing a project with her team

How I Work

For me, strategy and hands-on execution go together.

I lead with energy and a clear ambition: to move my team forward in substance and in how we work with technology. At Celebrate Company, I hold budget and personnel responsibility for the Brand Studio, three teams, and 15 people, including annual development reviews. When things get tight, I step in myself. When we recently lacked capacity, I took over our photoshoots entirely, from planning to execution.

Recommendation

«Wiebke bringt diese seltene Kombination mit: Sie ist eine wirklich talentierte Designerin und versteht dabei gleichzeitig sowohl die Unternehmens- als auch die Kund:innen-Perspektive. Für mich als Business Ownerin war das unglaublich wertvoll. Ich hatte immer das Gefühl, wirklich verstanden zu werden und mit Wiebke eine Sparringspartnerin auf Augenhöhe zu haben, die es versteht, durch Design einen wirklichen Beitrag zu unseren strategischen Zielen zu setzen. Dass sie dazu noch voller Energie in jedes Projekt geht und Freude ausstrahlt bei allem, was sie tut, macht die Zusammenarbeit wirklich sehr bereichernd!»

Farah Rajab, Business Owner

Career

Recent roles

  1. 02/2026 to present

    Head of Brand Studio

    Celebrate Company (kartenmacherei, fairparterie, Rosemood)

    Budget and personnel responsibility for the Brand Studio, three teams, 15 people, annual development reviews. Responsible for brand strategy across all three brands.

  2. 02/2021 to 01/2026

    Function & People Lead Communications Design

    Celebrate Company

    Led an 8-person design team, built cross-channel design systems.

  3. 02/2017 to 01/2021

    Senior UI Designer

    Ludwig Görtz GmbH

    Responsible for UX and visual redesign of goertz.de.

  4. 10/2010 to 10/2016

    Art Director Digital & Print

    BOOM, thjnk, DDB, Publicis

Request CV (PDF)

Tools & Skills

What I work with

  • Figma & FigJam
  • Adobe Creative Suite
  • Claude Code & Claude Design
  • Canva
  • Google Workspace
  • Outline
  • Langdock